Bank Sinarmas dan Visa Launching Red Diamond Credit Card

On December 6, 2024, at The Grand Mansion Menteng, Central Jakarta, Bank Sinarmas (BSIM) and Visa launched the "Red Diamond" credit card with features and benefits that can be enjoyed by all groups. The event, which carried the tagline "Infinite Memories," was also attended by VIP guests from Sinarmas Financial Services. This soft launching moment was carried out as a form of innovation from Bank Sinarmas to continue to improve business in the consumer segment and in line with Bank Sinarmas' vision, namely to become a bank with an integrated distribution network and excellent service, resulting in better finances.

The “Red Diamond” Credit Card was launched to meet the lifestyle of Bank Sinarmas' priority customers by offering various benefits for spending both at home and abroad. For every retail shopping transaction, customers will get reward points that can be exchanged for airline miles. For example, by making domestic spending of IDR 10,000, the customer will get 1 point, and for international spending of IDR 7,500, the customer will get 1 point. During the launch period until June 2025, Bank Sinarmas is providing an additional 1-point bonus for overseas purchases as a form of appreciation to customers. The points that have been collected can then be redeemed for airline miles. Apart from that, for every purchase for traveling purposes, customers will be protected with travel insurance of up to IDR 500 million and complimentary lounge services. Customers can also enjoy various attractive offers at various hotels, travel, and premium dining options.

Frenky Tirtowijoyo, President Director of Bank Sinarmas said, "In the future there will be more promos and facilities offered to priority credit card holders to increase satisfaction and provide more benefits in transactions. Through this Credit Card, we will always innovate in improving banking services to our customers. We also hope that this product can continue to support customers' financial and lifestyle needs more easily."

On the same occasion, Vira Widiyasari, Country Manager for Visa Indonesia, said, "Visa is very proud to be directly involved in the launch of the 'Red Diamond' card with the Visa Infinite type from Bank Sinarmas. We believe, through this credit card, priority customers of Bank Sinarmas can Enjoy various exclusive benefits, online and when making transactions in person. Visa Infinite card users will be pampered with access to the Visa Concierge service which is ready to help plan the user's trip starting from hotel reservations, where there are special offers such as free room upgrades, ordering limos, private jets and yachts, attractive offers at selected restaurants that have won Asia's 50 Best and World's 50 Best awards, to ordering tickets for exclusive events, and many other luxury offers, both at home and abroad. Of course, all conveniences This is intended only for priority customers, especially Visa Infinite users, such as Red Diamond. We hope that in the future, through this card, users can have a quality, classy experience, with infinite memories."

"With the launch of this priority credit card, it is hoped that it will be able to meet the lifestyle needs of Bank Sinarmas Priority customers and offer various benefits for spending at home and abroad. Through this priority credit card, Bank Sinarmas targets being able to issue up to 20 thousand cards for priority customers," added Enny Kamal, Director of Bank Sinarmas.