In celebration of the 100th birthday of the founder of Sinar Mas, Mr. Eka Tjipta Widjaja, Bank Sinarmas introduced the Bank Sinarmas mobile banking application specifically for meeting the financial needs of family called Simobi App, a complete service application to fulfill the financial needs of family. This application is a solution for family members to plan common goals, manage finances, and monitor joint financial needs more easily.

The Simobi App is a smart solution for managing family finances. All family members, including father, mother, and children, can enjoy the convenience of planning, managing, and monitoring family finances together. In managing finances, mothers can easily schedule regular payments with the scheduled transfer service so they can avoid late payments and fines. Father or mother can divide the budget for daily needs and savings into several accounts in the family account by having a Family Smart Savings account, while at the same time being able to share the role of monitoring joint financial expenses and meeting needs according to the budget.

"In the past, funds were only collected in one savings account; in the Simobi App, there will be an innovative feature that separates savings based on the goal you want to achieve, namely target savings." Customers can set goals by setting a target amount of savings and the time period, starting from saving Rp. 100 thousand with a term of one to ten years. Thus customers can be more focused and disciplined in achieving planned goals, for example, family vacations, children's education, family insurance, home renovations, and others," said Soejanto Soetjijo, Director of Digital Banking at Bank Sinarmas.

Apart from making it easier for families to meet their various funding needs and goals, the Simobi App will have loan facilities from credit cards, home ownership loans (KPR), car ownership loans (KPM), and unsecured loans (KTA) with easy online submissions. Other benefits that customers get are e-vouchers through lifestyle services on the Simobi App so they can save more on shopping and culinary delights at various leading merchants in Indonesia, opening accounts online via the Simobi App, free administration fees, and free minimum balance fees.

"As one more digital innovation from Bank Sinarmas, as a form of our commitment to become a digital financial solution for families, we introduce Simobi App, which will be a continuous digital innovation from Bank Sinarmas. We will always meet the needs of customers' digital transactions that always keep up with the times," said Frenky Tirtowijoyo, President Director of Bank Sinarmas.